April 20, 2015 By Inbound Marketing 1 Comment

#Mobilegeddon: Are YOU Ready For Google’s Biggest Update Ever?

On April 21st 2015, the face of Google is changing..forever. Google’s most wide-reaching and powerful algorithm update will arrive and from this day forward, more than half of Australia’s biggest companies could disappear from Google on mobile devices. Google has announced it will be prioritising businesses that have “mobile-friendly” websites when people search on their smartphones or tablets.

2 out of 3 Aussie websites aren’t ready for this algorithm change and are going to be hit in a big way. Google is simply saying, enough is enough. With over 50% of all search traffic coming from mobile devices, they’re sick and tired of websites not making the move to mobile-friendly designs.

This is hands-down going to change the face of the first page search results in every industry from painters and plumbers to leading online retailers and brands. Google themselves have labelled this update Mobilegeddon and with good reason. Depending on when Mobilegeddon actually rolls out completely in Australia (Google will be rolling it out over the next few weeks globally starting the 21st, April 2015) you’ll overnight see a complete reset of all the first page mobile search results with previously strong competitors and top ranking websites just disappearing from the first pages of Google when searching from a mobile device. For most businesses, no rankings means no traffic which means no enquiries and no sales. Literally overnight….

So, how do you know if your website is going to disappear or has already been affected by Mobilegeddon?

Step 1: You can give us a call on 02 8488 8078 and we will check your website and let you know right away, but WAIT!! before you do that, please follow the next step as it will provide you the best feedback and information on how mobile friendly your website is, all without having to speak to anyone. Step 2: Super Important for accurate feedback on your websites health – Please click here for your FREE mobile friendly and Mobilegeddon Analysis that all website owners need to take post April 21, 2015.

To find out more about Mobilegeddon and request a fast, FREE mobile audit for your website, click on this link now.