Google Penalty Recovery Services – Panda and Penguin
Have you noticed a drop in phone and email enquiries recently for your business? Have you done your regular check on google.com.au for your main keywords but haven’t been able to find your website on the front page?
If this is you, chances are your website has been hit by a Google penalty. A Google penalty can come in a number of different forms and can have disastrous implications for local business owners. Businesses are now becoming increasingly dependent on Google and the other search engines to send them qualified leads from organic keyword searches.
When this source of free traffic dries up overnight, following a penalty being applied to the website, the majority of business owners are ill equipped to identify the cause of the penalty and then take the appropriate steps to recover the website and regain the lost website traffic and enquiry.
Over the last two years Google has released a number of penalty updates to help them fight web spam. You may have heard about these various updates including “Panda”, “Penguin” and “Hummingbird”.
Basically they all target different black hat SEO tactics and have played a large role in Google maintaining relevancy within their search results, providing a quality experience for their end user.
So How Do These Cute Little Animals Affect You and Your Business?
If your predicament sounds familiar to what is outlined at the top of the page, chances are you have been hit by one or many of the multiple releases over the last two years in the form of Penguin or Panda and it is time to have a Google penalty recovery expert complete a detailed link audit and analysis as well as investigate your on page content within your website.
Most business owners will tend to glaze over when the details of each of the algorithms are explained to them and what they have been designed to target in terms of web spam and black hat SEO. That is completely normal by the way. You are a business owner. Not a Google penalty recovery practitioner. In the majority of cases business owners may have employed an SEO agency in the past who has cut corners in order to achieve fast, short term rankings.
A Google Panda penalty is generally triggered by spun or duplicate content issues both on a clients website and also on pages located on other websites that are linking to their main website. These offsite pages will generally also have duplicate or poor quality content. Poor quality content can come in many forms, but will generally fit into “spun” unreadable content done on the cheap by SEO agencies looking to save on costs and or pages with very minimal content and a high outbound link ratio.
Keep in mind, it is at this point that the average business owner starts to get confused when explaining the intricacies of a Panda penalty, so for simplicities sake, Panda is primarily related to poor quality duplicate low quality content both on and off your website.
Google Penguin was first rolled out in April 2012. Penguin at this time was an “over optimisation” filter that was able to identify keyword stuffing in relation to inbound links. If a website had an unnaturally high percentage of inbound links all with the same anchor text (at this time it was believed to be any inbound keyword anchor text at a ratio of 10% or more) it was penalised and penalised hard.
The initial course of action for many webmasters at this time was to dilute anchor text with more URL and brand related inbound links. This did work for a time, but took 6 months to recover websites as webmasters needed to wait for the next Penguin refresh to occur for their link ratios to be updated.
Penguin has now evolved over the last three years and is getting better on each refresh at identifying and targeting private back link networks created for the sole purpose of manipulating Google rankings. Many businesses fell foul of the initial Penguin update in 2012 if they had employed the services of SEO agencies who had been too aggressive in creating over optimised backlinks for the main keywords that they wanted to rank for.
Your website may currently have a lot of high quality backlinks pointing at it, but its rankings will not jump or recover until the bad links pointing at your website are removed and disavowed and Google is notified of this. A lot of the time when a client approaches us with a Google Penguin penalty their website will have tens of thousands of spammy backlinks pointing at it. This has generally been due to poor quality “dodgy” seo services being deployed in the form of automated links building software, blatant public backlinks networks being utilised or in extreme cases negative seo tactics being used by competitors wanting to derail their competitors rankings with underhanded tactics.
The third penalty that we see regularly when businesses approach us needing help, is the dreaded manual penalty. A manual penalty delivered by Google within the businesses webmaster tools account is generally the hardest to revoke and come back from, but it is still definitely possible when working with an expert penalty recovery practitioner. If you have recently received a notification from Google in your webmaster tools account indicating a manual action has been applied to your website, the best thing you can do is to contact a penalty recovery expert to work with you through the process in order to have the penalty reviewed and lifted by Google and your rankings restored.
Such actions are generally triggered by “suspect” backlinks being created for the sole purpose of manipulating rankings. Competitors may have also reviewed your backlinks and also reported your website to Google directly, stimulating a manual review from the Google web spam team. It is generally fairly inconsequential as to what has triggered the penalty for you as a business owner. What you require is for the penalty to be addressed, the relevant backlinks cleaned up and the penalty lifted, in turn restoring your rankings, website visitors and enquiries.
How Do Our Google Penalty Recovery Services Work?
We always start with our Google penalty recovery discovery form. Please complete the form on this page to get things started. We will then analyse your website, content and backlinks to identify the main issues occurring on your website and the penalty that is affecting it. At this point we will provide you with a proven and tested Google penalty recovery strategy to restore your website rankings and visitors. There are plenty of “penalty recovery” experts emerging online who have little understanding or actually know what they are doing. Ranking in Google for the term “Google penalty recovery” does not mean they are qualified or experienced in completing a successful website recovery. We have recovered multiple websites for some extremely difficult keywords and are happy to provide testimonials from our happy clients. Get in touch via the discovery form on this page to get the process of recovering your websites rankings started.