We Produce High-Converting & Engaging Landing Pages. How Well Is Your Landing Page Converting?
There are times when a website just won’t do.
Here at Inbound Marketing, we’re the first to admit that.
A website has a unique purpose to be a branding platform, information portal and online hub for a company to promote and sell their complete service or product experience.
There are times however when you don’t want people to be distracted or overwhelmed. When you don’t want people browsing or clicking. And times when you want to speak directly to a certain type of client or customer. We’d like to introduce you to Landing Pages.
Landing Pages are a one page website with a very direct and targeted message to a particular segment of the market. These pages have a quite strong and obvious call to action whether it be to collect an email and build a database, request a sign-up to an event or webinar, or invite to sign-up for a consultation.
There are some critical elements that are required in a Landing Page including a high-converting, engaging headline, benefits and features, a video or engaging graphic and a strong call to action. Of course, these need to be pulled in to a good looking, brand-focused page design. There is a little bit of magic in a successful landing page and our team at Inbound are experts at pulling together all the ingredients required to create this spark.
The most important part of a landing page is how the page is incorporated in to the overall marketing funnel. There must be a highly congruent link from the initial advertisement, through to the landing page and on to the thank-you page, all promoting the same brand image and call-to-action.
Our team at Inbound Marketing are experienced in created series of landing pages for your Facebook Marketing, Adwords Campaigns, event or webinar sign-up or special promotional offers. All of our landing pages include highly targeted and proven design principles to immediately connect with and relate to your target market whilst making it simple for them to engage and act. Find out more about our landing page services and connect with the Inbound Marketing team today.