Our 7 Proven Facebook Strategies to Generate Hot Inbound Leads For Your Business
Facebook is an absolute beast and is quickly becoming one of our favourite marketing mediums to generate highly targeted, quality leads for Aussie businesses. Facebook has an insane ability to segment an audience, engage in their “play space” and become an authority presence in their day-to-day life. As an advertiser, you’re able to exploit Facebook’s understanding of its user’s likes, hobbies, interests and buying patterns that is incomparable when it comes to the world of Social Media.
The cost of Facebook has continued to remain incredibly stable and cheap when compared to other paid advertising avenues.
And this is a big but….
Time and time again we’ve seen businesses be burned on Facebook by creating poorly designed, lazy ads. Our team have been able to generate incredible traffic and leads for our clients – its not unusual for our team to generate 76 leads for a client in one weekend!
So, how do we do it? In this post we’re going to share some of our big secrets when it comes to creating successful Facebook Marketing strategies. These cheap, simple steps will help you to create killer campaigns that work every single time.
1. Easy strategies to help you attract your first 1,000 fans
There are a number of ways you can encourage amazing engagement, word-of-mouth and sharing on Facebook. If you haven’t already, its time to try out our favourite Facebook engagement concepts…
- Like Contest – for example, “Like to win a ________ gift pack!”
- Photo Contest – here’s an example for a life coach client, “What’s your #1 bucket list activity?”
- Fill in the Blank Contest – here’s an example for a coffee client, “Without my morning coffee, I am…”
- Caption Contest – for example, upload a humorous photo – don’t groan but we find dogs and cats have incredible engagement!
- Polls – here’s a gym example, “What keeps your body and mind in shape the most? Pick A: Fitness, B: Food, or C: Family below!”
2. The biggest mistakes to avoid when growing your business on Facebook
Facebook is not purely for building relationships. The relationships must have an ultimate end goal. If you’re pouring countless hours and resources in to purely communicating and connecting with your community on Facebook, without introducing a call to action or encouraging a sales response, you’re missing out on the full potential of Facebook.
On the flip side, it is extremely important to recognise that Facebook traffic and leads will be colder and further from making a buyer decision than Adwords and SEO. Facebook is a place to nurture, connect, build relationships and put the to nurturing effort in to get to the buying stage of the customer journey.
3. The simple, automated way to capture and nurture your Facebook leads
If you want to take your Facebook Marketing, or in fact your business, seriously, its time to embrace an auto-responder. From simple and free auto-responders such as Mailchimp and Aweber, through to more comprehensive and complete marketing automation tools like Infusionsoft and Office Autopilot, its important to find the right solution to match your budget and business stage. Our automation experts can help match you with the right Auto-responder/CRM to help you effectively capture your Facebook leads.
Its then time to build a nurture campaign for your Facebook leads. By nature, your Facebook leads will typically be colder but that doesn’t mean they don’t have the cash and right criteria to be your ideal client or customer. Its usually just a matter of time and when it comes to manually nurturing leads over time, you just can’t depend on manual human interaction. Its 2015 and its time to get automated.
Remember, the only thing worse that not nurturing your leads, is losing them altogether!
4. How to get your Facebook enquiries to share with their friends
Contests that encourage photo uploading, sharing and commenting will encourage sharing and word-of-mouth lead generation by having your content on your fans walls, which in return, puts your content’s on their friend’s walls, and then when they like or comment, on their friend’s walls, and then….you get the idea.
Secondly – this may sound obvious but its one of the most overlooked criteria on Facebook. Your content has to be share-worthy. Whether its a meme, report, downloadable or promotion, it must be worth sharing and these means avoid the over salesy and give double the value you want to. Trust us, they’ll appreciate it and return the favour in the long run.
5. The cheap, easy way to build tailored, high-converting landing pages
When it comes to Facebook Advertising and lead generation, its important to use highly targeted landing pages. But don’t run yet, landing pages don’t have to cost hundreds and don’t need to equal hours of back and forth with a web designer. Our team recommend leadpages.net, the world’s leading landing page builder. This website lets you steal the landing page designs for some of the world’s most successful marketers and apply them to your own business. Instapages and WordPress templates are alternatives but we personally wouldn’t go any further than leadpages.net.
6. Clever ways to engage and build trust with your Facebook Fans
Educational, content-marketing is the most effective way to generate likes, shares, traffic and leads from Facebook. This means free guides, online tools and FAQ spaces where your Facebook family can get all the answers and support they need. Remember, if you’re the one that gives them the information and education to feel informed and confident in their purchase, you’re usually going to be the one they do business with!
Video marketing is also taking social media and the online space by storm so consider how you could incorporate videos in to your Facebook Funnel with educational, relationship and trust building content. If you’ve got information for an FAQ or guide, why not consider putting it in a video instead?
7. The number one rule you must follow in every Facebook Ad you create.
VALUE. We’ve said it once and we’ll say it again. Every ad we creates contains huge value for our ideal client. It solves a problem or answers a question or removes a fear – ultimately, it makes an impact on the prospect in some way. Its time to stop saying “BUY, BUY, BUY!” and time to start saying “Did you know…”, “How you can…” and “You should know…”.