Get Found With Search Engine Optimisation (SEO) That Works
At Inbound Marketing, we are a digital agency, with a definite speciality in providing leading search engine optimisation services (SEO) to Australian businesses.
If you are like the majority of Australian business owners you probably struggle each month to generate enough quality inbound enquiries for your products or services. It’s simple. We specialise in providing tried and tested advanced SEO strategies and formulas for our clients websites that help them dominate their competition.
When your rankings increase in Google, so do the targeted high quality enquiries your business receives. Each day there are Australian consumers searching online for your product or service.
Statistics show that the first listing on page one in the organic search results receives 50% of the clicks, with the other 9 listings on page one fighting it out for the other 50% of remaining traffic. If you are not on page 1 of Google, your business will suffer and your competition will be gaining more ground on you each day as they continue to receive the majority of available online enquiries.
Having a website that receives no visitors is simply just an ego stroking exercise for the average business owner. You need to start thinking about your website as an advertising medium that is created with the purpose of attracting visitors interested in your products and services. Your website will also need to be designed in a way that allows it to also capture the visitors details with high converting design. To find out more about this see our landing pages and website design services.
SEO Helps You Send More Visitors To Your Website
SEO or search engine optimisation is an online marketing strategy that aims to optimise your website for the main search engines (Google, Yahoo, Bing) in a way that helps your website rank in a higher position in the organic listings (free listings) for your chosen keywords. A website that has had correct SEO performed on it will help the business owner attact more visitors, due to increased visibility in the search engines.
There will be specific keywords within your industry that attract a certain amount of search traffic each month and it is these keywords specifically that you need to rank for in order to leverage the power and opportunity provided by search engines such as Google.
Why Have Us Do Your SEO?
We are up front and transparent with our clients when it comes to our SEO strategies and reporting. We do your SEO in house and do not farm it out. The SEO manager that you speak with is the same person that is assigned to rank your website. We have invested in the infrastructure in house that will allow us to rank your website, rather than having to rent links on dangerous link farms or have overseas content writers produce your articles.
The SEO industry has unfortunately been plagued with some poor “smoke and mirrors” operators since it began back in the 1990’s. Many SEO companies will drive sales through aggressive business development teams that do not have any concept on how to rank a website. These sales people are focussed purely on targets and will do and say whatever it takes to get your business. In many cases if a website has not been set-up correctly with clean SEO friendly code, it will simply not rank. This is true no matter how much money and search engine optimisation investment is thrown at it.
Our SEO team lives and breathes search engine optimisation. We are constantly reviewing Googles patents and guidelines to ensure we are across current best practices for our clients. Google is constantly changing and this means that SEO strategies are always rapidly updating.
The Issue With SEO
SEO can be fickle and Google wants to dictate the terms of engagement. It is becoming more and more technical each year and harder to achieve first page rankings, especially for the average local business owner. The issue is that organic rankings generate a huge amount of enquiry for any business. The ROI when a business ranks #1 is considerable and that is why businesses are all so desperate to “rank at the top” for their main keywords. For this reason many business need to employ the services of an SEO professional as they simply can’t keep up with the knowledge that is required. This becomes expensive if rankings are not generated. That is why it is so important to choose the right SEO agency to partner with up front.
Time and time again we are approached by desperate and frustrated business owners who have had a bad experience with a previous company. The previous SEO company has over promised and under delivered. In some cases the client has come to us with their website affected by a Google penalty due to the work done by the previous company.
We understand the difference between white, grey and black hat SEO and are able to quickly identify where your website sits and what style of SEO has been completed on it in the past. Our SEO team are also experienced in the art of website penalty removal and rankings recovery. If you are after a second opinion and are not 100% confident in your current supplier, we will provide you with a no obligation audit and review.
Our goal with all new clients who have previously had a bad experience with an SEO provider is to return their rankings in a sustainable and timely manner. We want your business to thrive as a result of SEO and for you to be an advocate for its application.